YouTube CPM Calculator
Calculate your CPM from earnings or estimate revenue based on CPM rates
Note: Only ~40-60% of total views are monetized
CPM Benchmarks by Niche (USA)
Finance & Investing$12 - $30(avg $20)
Technology$6 - $15(avg $10)
Gaming$2 - $8(avg $4)
Beauty & Fashion$3 - $10(avg $6)
Education$5 - $15(avg $9)
Entertainment$2 - $6(avg $3.5)
Fitness & Health$4 - $12(avg $7)
Food & Cooking$3 - $8(avg $5)
* CPM varies significantly based on audience location, time of year, and ad demand
Factors Affecting CPM
- Audience location — USA/UK viewers pay highest CPM
- Niche — Finance, tech, and business have highest CPM
- Seasonality — Q4 (Oct-Dec) has 2-3x higher CPM
- Video length — 8+ min videos can have mid-roll ads
- Audience demographics — Age 25-54 is most valuable
- Ad formats enabled — More formats = higher revenue
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